Services · Growth
E-commerce,
run as one engagement.
Storefront. Product data. Imagery. Paid media. Lifecycle CRM. Order ops. Brand protection. Most brands stitch this together across five vendors we own the whole sales cycle as one team and one number.
Platforms we run
What we deliver
The whole cycle
Eight workstreams, one accountable team. Engaged together so the work compounds instead of fighting itself.
Platform & storefront ops
Theme/template work, app/extension stack, performance, accessibility, A/B testing, checkout optimisation and the boring-but-vital admin around inventory and tax.
Product data & feeds
PIM setup, attribute schemas, AI-assisted descriptions in your brand voice, image standardisation, and clean feed syndication to Google, Meta, TikTok Shop, Amazon and partner channels.
Imagery & content
Pack shots, lifestyle, on-model and editorial, produced in-house through the YLO production engine. Plus AI-generated and AI-augmented variants where the catalogue size demands it.
Paid media & shopping
Search, social, programmatic and marketplace ads. Feed-driven creative, ROAS targets that map to contribution margin, weekly optimisation and proper attribution.
Lifecycle & CRM
Welcome, browse-abandon, cart-abandon, post-purchase, replenishment and winback flows. Segmentation that reflects RFM, AOV and category, not just 'opened in the last 90 days'.
Order ops & customer service
Order management workflows, returns logic, customer service tooling and macros, escalation paths. The unglamorous infrastructure that decides whether buyers come back.
Brand protection
MAP enforcement, marketplace monitoring, counterfeit takedowns, trademark watch and rogue-seller policing, built into the engagement, not a separate retainer.
Reporting that actually matches reality
Server-side tracking, consent-aware analytics, attribution joining ad spend to revenue net of returns. Weekly numbers that survive a finance challenge.
Channels & stack
Where we ship spend & message
- Google Shopping & Performance Max
- Meta Advantage+ Shopping
- TikTok Shop
- Amazon Ads & Marketplace
- Google Merchant Center
- Klaviyo / Braze / HubSpot CRM
- Reviews & UGC platforms
- Affiliate networks
How an engagement runs
Audit → stabilise → operate → scale
Audit
Storefront, product feed, channel mix, CRM, data flows, brand-protection exposure. Two-week intensive ending in a prioritised plan.
Stabilise
Fix what's broken or leaky, feed errors, lifecycle gaps, tracking, MAP violations. The compounding kind of wins.
Operate
Always-on running of platform, paid, CRM, ops and content. Weekly reviews, monthly business reviews, quarterly strategic resets.
Scale
New channels, new markets, new categories, added as the data supports them, not because they're on a slide.
The compounding bits
Where this plugs into the rest of YLO
Ready to consolidate?
Two-week audit gets you a prioritised plan and a number. From there we either run it or we hand the plan back, your call.
Book an audit